Artists impression of the Hewitt's first family photo.

Just when most people thought Lleyton Hewitt had reached the limit for exploitation of family privacy for financial gain, the bar has once again been raised by the announcement of his brand new web site called www.lleytonhewittspreciousfamilymoments.com.au.

From today people will be able to purchase various photos of baby Mia ranging in price from $280 for a wallet sized portrait up to $65,000 for a 6'x14' copy of Mia's first Pixie Photo shoot at a suburban Sydney K-Mart store. Also limited edition 'Special Moments' videos and memorabilia is being offered for sale.

"I thought striking a deal with Women’s Day for sole pictures, videos and stories of his kid was callow, cold hearted and disrespectful but the little bugger either just doesn't care or has no idea what the word ‘family’ means" said one disgusted Sydney resident.

Some of the more controversial photos include a picture of Bec breast feeding called 'A nip of milk thanks mum' which is listed as a limited run of 5 reprints at $35,000 each and a video of Mia's first nappy change which has been rated M as it contains strong language and has an asking price of $100,000.

A former family friend had this to say, "It's like he knows he's a talentless, unlikeable little prat who has next to no chance of being a dominant force in world tennis, so is making hay while the sun shines. If I was Lleyton I'd be booking that baby a place in therapy rather than daycare. I can see it now 'So Mia this is the second time we've met and we've so far established that your father doesn't love you and had you pegged as simply a dollar sign from an early age...'"

After the announcement of the new web site several complaints were reportedly made to NSW Child Services about the welfare and perceived exploitation of baby Mia. Unfortunately, Child Services have stated they are unable to do anything due to a conflicting deal they have in place to sell any information about baby Mia to New Idea.

The web site is due to go live at 4pm today and 50% of the proceeds of the first 20 photo sales will go to the Lleyton and Bec Hewitt Children of Tennis Players Under 5 Feet High Foundation.